The question I chose to answer was #3 – Digital media put the tools of production into the hands of the everyday computer user making it incredibly easy to produce content. These creative skills used to be something that people worked to develop. Now it appears that amateurs can produce content of a fair standard within a relatively short period of time. Where does this leave ‘professionals’ and highly-skilled artists? Choose one area of creativity and discuss some of the challenges facing practitioners vs amateurs in producing digital content.
The Essay!
Introduction
The term ‘digital media’ has come to include a large variety of things. Over time, picture art, music, games and video content have come to form the most easily recognisable and abundant examples of digital media. They are also the basis of much legal contention. For amateur artists and producers, the advent of digital media has produced an environment in which content production is simple and inexpensive. For professionals however, the effects of digital media are far less simple. In this essay I will focus on the challenges that professional moviemakers face when producing digital content.
Amateurs and Professionals
In the modern day, it seems that the concepts of ‘amateurs’ and ‘professionals’ has veered sharply away from their true definitions. It is now increasingly common for people to be classified an amateur or a professional based on the quality of their work. While amateur content is often of lower standards due to a lack of funds and the tools used, a great deal of amateur content has production values approaching commercial standards. The true difference between amateurs and professionals is simple – professionals earn a living from producing content and have had special training whereas amateurs do not and have not.
Digital media has both advantages and disadvantages for professional moviemakers. Often these are the same advantages and disadvantages as those experienced by amateurs but they are used and avoided in different ways. For example, digital video cameras have put affordable high-definition recording technology into the hands of amateurs everywhere. For the amateurs, these means better quality content for relatively little money. For the professionals, this same technology has made equipment more portable, editing incredibly easy and efficient and decreased costs. This is just one example and the impact of digital media manifests itself in many different ways.
Status Quo
Digital media makes its presence felt in one place more than any other – the internet. Digital media’s dependence on the internet also means that the intricate and far reaching nature of its key host imparts its inherent benefits and challenges. Therefore, it is important to establish the nature of the current relationship between digital media, moviemakers and the internet.
As it stands, movie information and indeed movies themselves are now both found in increasingly centralized locations. The prime example of this is YouTube. When most individuals are asked where the centre of international moviemaking is, they will say, “Hollywood.” (Ohanion & Phillips 2000, pp.20) It can be argued that YouTube is simply changing the centre. With a new centre being formed, acceptance of new movies and short films is also changing. Before digital media, the format in which you made your movie would determine whether it would be considered for distribution or ignored (Gaspard & Newton 2001, pp. 104). Digital media has removed many of the formatting issues and stigma as there are many internationally recognised digital video formats. Movie promotion has also evolved as a result of digital media. Previously, promotional material was restricted to newspapers, magazines, radio and pre-screening trailers at the cinemas. Now, as well as all of these, websites such as Comingsoon.net provide a place for interviews, important dates and trailers.
When moviemakers eventually do release their content they can quickly and easily get valuable critique from viewers through comments and messages. Deviantart utilizes a brilliant critique system which allows the content creator to request critique.
Looking at the state of things, one might deduce that digital media is full of advantages for both amateur and professional moviemakers. While this is true, the disadvantages of digital media very quickly pile up against the professional moviemaker.
Professional Disadvantages
The same things that have made digital media such an intrinsic part of moviemaking are also the chief reason for many of the disadvantages. The online accessibility and inexpensive or free video editing tools that make the amateur’s work easier also make the two biggest problems for professional moviemakers in the modern day – protection of intellectual property (IP) and piracy.
The role of the viewer in modern cinema has evolved sufficiently that the viewer no longer feels content to simply watch a film. Simple things such as viewer reviews allow the viewer to impose themself on the film (Ware 2009, pp.141). This, however, is not enough. Fan edits, such as those found on Fanfilms.net, are the next step. Tailoring the film to their own ends and tastes the viewer, now editor, uses the IP of the professional moviemaker, sans permission. For many professional moviemakers, this is at odds with their vision and their hard work but it is ultimately unavoidable. Nevertheless, this problem pales in comparison to the main disadvantage of digital media – piracy.
A truly global phenomenon, driven in part by the high profile legal proceedings and day to day publicity surrounding sites such as The Pirate Bay piracy as a whole permeates everything digital. Software release, music and games are all available for free download and use through peer-to-peer networks and it is no different for movies. Some are direct rips from DVD’s, released earlier in some regions rather than others. In a strange parallel, online users now seem to need more and more pirated films, in much the same way that the multiplex theatres demanded more prints in the 1980’s (Enticknap 2005, pp.154-155). Piracy is arguably the biggest impact digital media has on professional moviemakers. For amateurs it is less of a problem as it is the popular films, made by professionals for large studios, which are the target of piracy.
Conclusion
For amateur moviemakers, digital media is a blessing. Recording, editing and hosting of films can all be free and with the anonymity of the internet, the moviemakers experience, amateur status and age are met with no bias (Willett 2008, pp,49). Professional moviemakers also experience advantages as a result of digital media. They can create movies more efficiently, promote them to a far larger potential audience, and receive direct feedback from viewers. Sadly, the professionals also have to deal with seemingly unstoppable piracy and IP disputes. It seems that for now, digital media has given graciously to amateur moviemakers, while professional moviemakers suffer at the hands of their viewers turned pirates.
References
Ohanian, Thomas A. & Phillips, Michael E. 2000, Digital Filmmaking: The Changing Art and Craft of Making Motion Pictures, Boston: Focal Press.
Willet, Rebekah 2008, Consumer Citizens Online: Structure, Agency and Gender in Online Participation, in ed.David Buckingham 2008, Youth, Identity, and Digital Media, Massachusetts: The MIT Press.
Newton, Dale & Gaspard, John 2001, Digital Filmmaking 101: An Essential Guide to Producing Low Budget Movies, California: Michael Wiese Productions.
Ware, Chris 2009, Viewer Participation, in ed.Nicholas Rhombes 2009, Cinema in the Digital Age, London: Wallflower Press.
Enticknap, Leo 2005, Moving Image Technology: from zoetrope to digital, London: Wallflower Press.
Ohanian, Thomas A. & Phillips, Michael E. 2000, Digital Filmmaking: The Changing Art and Craft of Making Motion Pictures, Boston: Focal Press.
Willet, Rebekah 2008, Consumer Citizens Online: Structure, Agency and Gender in Online Participation, in ed.David Buckingham 2008, Youth, Identity, and Digital Media, Massachusetts: The MIT Press.
Newton, Dale & Gaspard, John 2001, Digital Filmmaking 101: An Essential Guide to Producing Low Budget Movies, California: Michael Wiese Productions.
Ware, Chris 2009, Viewer Participation, in ed.Nicholas Rhombes 2009, Cinema in the Digital Age, London: Wallflower Press.
Enticknap, Leo 2005, Moving Image Technology: from zoetrope to digital, London: Wallflower Press.